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July 2013 Newsletter Natural and clean label is increasingly becoming a focus on consumer products within North America and Europe. Canadean research currently identifies many new trends such as traditional herbal ingredients becoming commercially branded, patented and documented as traditional Indian Ayurvedic herbs or Chinese medicinal herbs. These ingredients are being seen in new nutritional products reaching the shelves, but behind the scenes a huge amount of activity is also going into quietly substituting traditional ingredients such as sweeteners and flavors across the soft drinks industry.