Worldwide leader in conceiving and manufacturing vanilla, cocoa, coffee and sweet brown extracts and flavours for the sweet food industry, PROVA is present in more than 40 countries across five continents. Thanks to the meticulous and respectful selection of raw materials and innovative extraction methods, the company delivers high quality flavours specifically tailored to meet consumption trends and local taste preferences of each country.
Quality and Authentic Flavourings
Today its unique positioning is reflected by a motto, "Savoir Extraire l'Essentiel" (extracting the essential). More than just a signature, a desire to reveal the very core of its activity: the essence of taste. PROVA was created in 1946 and remains an independent family-owned business. Its headquarters are located in Montreuil, near Paris in France.
Thanks to the meticulous selection of raw materials and innovative extraction methods, flavours provided by PROVA - an independent family-owned business, leader in the manufacturing of vanilla, cocoa and coffee extracts and flavourings for the sweet food industry - are renowned for their quality and authenticity.
PROVA's organoleptic and technical proficiency with regard to raw materials makes it a trendsetting producer of sweet brown flavourings, especially when combined with the ongoing improvement of extraction technologies, a scientific team of creative flavourists, and a proven insight into the market's taste preferences. The company's primary focus is to ensure that the ingredients it sources are of the finest quality. Four major ranges are at the core of the PROVA portfolio: Vanilla, Cocoa, Coffee, and Gourmet notes.
Extensive Flavour Knowledge
Presence on Five Continents
With a presence in more than 40 countries across five continents, PROVA flavour profiles are tailored specifically and skillfully to meet local taste preferences, consumption trends and the gastronomic culture of each country. This extensive knowledge of the flavour world demonstrates the strength of the French-based company and why it has achieved significant export success.
Vanilla, Cocoa, Coffee and Gourmet notes
Meeting Customer Requirements
PROVA transforms its clients' requirements into concrete and tangible initiatives, with all staff shouldering responsibility as they seek to supply top-quality products and services that meet even the most exacting demands. A dynamic and effective quality-management system centers on providing satisfaction to clients and meeting their concerns in terms of food safety and compliance with regulatory local requirements. Working together with the customer is the key to PROVA's success.
Sustaining its Business with Vanille Durable Bemanevika Project
As with all natural products, there are social, environmental and economic challenges around the cultivation of vanilla. Just like the cocoa sector, suppliers are fully committed to the production of vanilla beans.
Since PROVA is a major player in the vanilla industry, the company logically embarked on a sustainability programme in collaboration with a planters' association in Madagascar, pledging its commitment to a sustainable farming project. Based on an economically viable approach to vanilla production with respect to both resources and the environment, this project promotes the planters' know-how, thus guaranteeing enduring quality in return for a social programme funded by PROVA, via a non-governmental organisation, with the goal of improving education, nutrition and healthcare.