Zoes Kitchen To Implement Radiant Systems Point-of-Sale Technology

Zoes Kitchen, a fast-casual restaurant chain, has entered into a new agreement with Radiant Systems (Radiant) to install the Aloha Enterprise system along with Radiant hardware in all of its current restaurant locations and also future site openings.

Radiant claims that Aloha Enterprise system helps restaurants in all areas of their business from managing day-to-day operations to creating targeted marketing programs. In particular, the system’s online ordering, takeout and delivery capabilities give customers the convenience of accessing the restaurant when and where they choose.

Greg Dollarhyde, CEO at Zoes Kitchen, said: “A large part of the business at each of our locations is call ahead and takeout service, and as we continue to grow, it was evident that we needed new technology to help us serve those customers with more speed and accuracy.

“The combination of online ordering, takeout and delivery options gives our customers more flexibility in their ordering, which enables us to provide them with a more valuable, customer-oriented experience while also supporting a real-time database for future marketing initiatives.”

It also said that Zoes Kitchen can save certain orders and store payment information in a secure environment to make future orders easier, but restaurant operators can analyze customer information from these applications to make better menu and marketing decisions.

In addition, Aloha Enterprise’s loyalty functionality allows Zoes’ restaurants to create loyalty programs that help stimulate repeat business and grow revenues while also adding additional value to the guests’ dining experience.

Tad Phelps, vice president of sales and marketing for the hospitality division at Radiant Systems, said: “Radiant has a long tradition of helping restaurants maximize and improve their guest experience, and in Zoes case, giving customers more flexibility in ordering and improving their takeout functionality were priorities.

“Radiant’s Aloha Enterprise solution is ideal for Zoes, offering them a single point of accountability for their restaurant technology and the ability to streamline their operations with more points of service, faster speed of service and more ways to encourage repeat business - all driving results straight to their bottom line.”