Texas Chicken enters into UK
Texas Chicken, the international brand of Church's Chicken, has announced the opening of its restaurants in the UK in February, 2008. The company plans to open 36 restaurants by the end of March and 50 before the year end.
The company said that a majority of the 50 locations are existing Dixy Fried Chicken restaurants, whose franchisees are converting to Church's/Texas Chicken. The first group of Texas Chicken restaurant openings took place in London and Birmingham. Each franchisee will operate single or multiple restaurant locations. As a result of its move into the UK market, the brand will have an office in that country to support training, operations and day-to-day business. Harsha Agadi, CEO of Church's Chicken, said: Currently in the UK, there are no strong players to compete with KFC. We are entering this market to grow aggressively and provide an alternative to KFC with home-style, freshly prepared fried chicken with a unique crunch and signature side items. We feel confident that customers will try and love the taste and flavor of our chicken.
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