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SweeTARTS launches new Gummies offerings

Published 06 June 2018

Candy brand SweeTARTS has launched a newest product offering, SweeTARTS Gummies, which are available at retailers across the US.

Created to celebrate those who follow their many passions and live creatively, SweeTARTS Gummies feature an endless variety of fun shapes, including a turntable, VR headset and rocket ship, and are available in both sweet and sour fruity flavors.

SweeTARTS marketing associate Benjamin Jones said: “After recently surveying more than 1,000 college students, and learning that more than 76 percent prefer gummy candies over chewy, hard or licorice candy formats, we knew our fans would be thrilled to try our new Gummies offerings.

“With no artificial colors, the new SweeTARTS Gummies pack the same electrifying SweeTARTS flavor that our fans have come to know and love, and with an endless variety of shapes and flavors, no bag is ever the same!”

SweeTARTS is kicking off the launch with a “Search for the Next Gummy Shape” contest, inviting fans to pick the next gummy shape for a chance to win a year supply of SweeTARTS Gummies.

The winner will also see their shape appear in a future bag of SweeTARTS Gummies.

In addition to submitting their favorite shape ideas, consumers also have the chance to win $10,000, or one of over 100 daily prizes, by entering the “Shape Your Passion” sweepstakes.

SweeTARTS invites candy aficionados to answer questions about their hobbies and interests using only gummy-shaped pieces.

The new SweeTARTS Sour Gummies and Gummies can be found at retailers nationwide, including Target, Walmart, Kroger, Publix, Meijer, HEB, Family Dollar, Rite Aid, Circle K, and Speedway and are available in 4oz Share Pack ($1.69 SRP), 5.25oz Medium Peg ($1.99 SRP) and 10oz Stand Up Bag ($2.89 SRP).

Source: Company Press Release.