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Superior Fruit to expand California strawberry growing operations

Published 20 October 2017

Superior Fruit will undertake certain agricultural leases of Eclipse Berry Farms to expand its strawberry farming operations in California.

Superior, which will commence farming operations in Oxnard, Santa Maria and Castroville, was developed by Bobby Jones and RC Jones.

Founded in the early 1990's by Norman Gilfenbain and Robert Wiviott, Eclipse Berry Farms is one of the largest vertically integrated grower, packer, shipper, marketer and processors of fresh-picked strawberries. Mr. Gilfenbain, who managed the day to day business of the Company until his death in 2013, started marketing produce under Eclipse's Cal Fruit label in 1963. Mr. Wiviott then succeeded Gilfenbain as the CEO of the Company until he passed away in January of this year.

Eclipse Berry Farms president and CFO Rudy Garza said: "This transaction with Superior Fruit is the first step towards an orderly downsizing of the Company's operations. 

"The management and employees of Eclipse look forward to working closely with Bobby and his team to ensure a smooth transition of these leases. At this time, Eclipse will continue growing, marketing and selling berries from Santa Maria, Castroville and Mexico and processing and marketing fruit from its Oxnard and Castroville facilities."