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Snickers introduces three new limited edition flavors

Published 18 October 2017

Snickers announced that it will introduce three new limited edition flavors in Espresso, Fiery and Salty & Sweet, all at the same time.

The new flavors will join the popular "Hunger Bar" campaign and have everything fans love about SNICKERS® – peanuts and caramel covered in milk chocolate, now with a bold new flavor-infused nougat – espresso, hot pepper or salted caramel-flavor.

When you're hungry, you lose your flavor – what makes you, you. Espresso, Fiery, and Salty & Sweet Hunger Bars are filled with flavors that can help fans solve their specific hunger symptom. Each Hunger Bar will feature a hunger symptom on the outside of the packaging that the flavor can directly solve:

  • Espresso = Irritable
  • Fiery = Wimpy
  • Salty & Sweet = Indecisive

"SNICKERS knows that when you're hungry, you lose your flavor and turn into your less desirable self," said Michael Italia, Senior Brand Manager, SNICKERS Brand. "Our new flavors paired with hunger symptoms provide an extended dimension to show how SNICKERS ultimately satisfies when hunger strikes."

SNICKERS fans will be able to find the limited edition flavored Hunger Bars nationwide at local food, mass, convenience, and drug stores beginning June 2018. SNICKERS plans to support the launch through a variety of 360 marketing tactics including in-store promotions, consumer activations, and social media.

Source: Company Press Release