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Sara Lee Launches Hillshire Farm Chicken Hardwood Smoked Sausage

FBR Staff Writer Published 10 February 2010

Sara Lee North American Retail has launched Hillshire Farm Chicken Hardwood Smoked Sausage, which the company claims is a sausage with a lower-fat, poultry option, and contains no MSG or MSC.

Tim Roush, vice president, lunch and dinner brands, Sara Lee North American Retail, said: “With American families consuming more poultry than ever before, Hillshire Farm fills a void in the marketplace with the introduction of Chicken Hardwood Smoked Sausage.

“We know that offering our consumers variety, as well as an economical and lower-fat option, are most important. Introducing Hillshire Farm Chicken Hardwood Smoked Sausage to the marketplace is a natural next step in our on-going commitment to bringing consumers delicious choices that meet their ever evolving needs.”

The company said that the new sausage can be prepared in many ways: in a grilled Panini sandwich, as a pizza topping or as a beef substitute in a skillet, stir-fry or pasta recipe.

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