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Planters introduces new packaging for snack nut products

FBR Staff Writer Published 04 April 2012

Planters, the American snack nut brand owned by Kraft Foods, has launched new plastic packaging, as a part of its effort to reduce impact on the environment. To introduce the packaging changes, the company partnered with South Carolina based packaging company Sonoco.

As a part of the initiative, Planters 16oz. and 20oz. glass peanut jars were determined as candidates for an update. Sonoco aimed at developing a lighter package that would not compromise quality, capacity, clarity and shelf life.

According to the company, the new packaging developed by Sonoco is a durable, light-weight plastic option that weighs 84% less than the original packaging.

The significant reduction in packaging materials led to several benefits, including a 25% reduction in the number of trucks required to transport Planters Dry Roasted Peanuts. Additionally, Planters new plastic packaging is 100% recyclable and BPA free, the company said.

Planters senior brand manager Scott Marcus said that sustainability is inherent to the Planters brand identity, and Sonoco was the right company to help the brand lessen its environmental impact with the new dry roasted peanut packaging.