Planters introduces new packaging for snack nut products
Planters, the American snack nut brand owned by Kraft Foods, has launched new plastic packaging, as a part of its effort to reduce impact on the environment. To introduce the packaging changes, the company partnered with South Carolina based packaging company Sonoco.
As a part of the initiative, Planters 16oz. and 20oz. glass peanut jars were determined as candidates for an update. Sonoco aimed at developing a lighter package that would not compromise quality, capacity, clarity and shelf life.
According to the company, the new packaging developed by Sonoco is a durable, light-weight plastic option that weighs 84% less than the original packaging.
The significant reduction in packaging materials led to several benefits, including a 25% reduction in the number of trucks required to transport Planters Dry Roasted Peanuts. Additionally, Planters new plastic packaging is 100% recyclable and BPA free, the company said.
Planters senior brand manager Scott Marcus said that sustainability is inherent to the Planters brand identity, and Sonoco was the right company to help the brand lessen its environmental impact with the new dry roasted peanut packaging.
Marketing & Regulatory Regulatory & Food Safety Supply Chain
Agri & Animal Products Dairy & Soy Products Fruits & Vegetables Meat & Seafood
Processed Foods Bakery & Cereals Confectionary Pasta & Noodles Savory Snacks Sweets & Desserts
Condiments & Ingredients Ingredients Oil & Fats Sauces & Spreads Soups
Chilled & Deli Food
Why was the report written? • This report provides authoritative and granular data on the Pasta & Noodles market in Singapore and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies. What are the key drivers behind recent market changes? This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in Singapore Pasta & Noodles market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future. Reports Buy online from $0