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Paula Deen Signs Licenses Quality Food Brands

FBR Staff Writer Published 16 September 2009

To produce spices and food items under Paula Deen Brand

Synergy Brands has announced that Paula Deen Enterprises, headed by Paula Deen, Food Network’s cook, has licensed Quality Food Brands, a subsidiary of Synergy Brands, to produce spices and selected food items under the Paula Deen Brand.

Reportedly, it represents one of the first grocery products that Ms. Deen has chosen to bear her name and likeness for distribution nationwide.

Ms. Deen, said: “I am pleased to announce this collaboration with Quality Food Brands to produce my line of spices for the grocery store category. I am confident that they will produce quality products that are a value to today’s shopper.”

Reportedly, Paula Deen Enterprises has licensing partnerships with Smithfield Foods, GoBo Seafood, Lloyds Nuts and Kaleen Rugs.

Quality Food Brands is a manufacturer of cake, muffin, cookie and bread mixes, mashed and specialty potatoes, macaroni and cheese products, flour products, oatmeal, pasta salads, skillet pasta dinners and a complete line of spices in shaker and grinder bottles. The company operates out of more than 400,000 square feet of manufacturing and distribution facilities and ships directly to major retail and wholesale chains across North America and international markets.

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