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NuGo Nutrition launches gluten-free, paleo egg white protein bars

FBR Staff Writer Published 07 June 2018

US-based NuGo Nutrition has launched a new range of paleo egg white protein bars, packed with real fruits, nuts, and three Non-GMO egg whites.

Dubbed NuGo Egg White Protein Bars, the new non-dairy, whole food paleo bars are claimed to be gluten-free, containing no Soy or artificial ingredients and are also free from any added sugars.

Each of the protein bars in the new range contains 12g to14g of protein and 180-200 calories.

NuGo Egg White Protein Bars has been launched in four different flavors - Dark Chocolate Sea Salt, Maple Pecan, Blueberry, and Peanut Butter.

NuGo Nutrition claims that its new bars have less calories and carbs compared to its competitor while also having a better taste and value.

According to the company, the egg white protein it uses in the new protein bar range is a complete protein that is packed with all of the amino acids needed by the body, while being virtually free from fat and cholesterol.

NuGo Nutrition CEO David Levine said: “As an independent company, we are excited to now offer consumers a better egg white protein bar with exceptional taste and value as an alternative to Kellogg’s RXBar.”

Headquartered in Pittsburgh, Pennsylvania, NuGo Nutrition has a portfolio of 34 certified gluten-free products. Last year, it launched the gluten-free NuGo Protein Cookies with pea protein.

NuGo claims to have manufactured a better cookie than an undisclosed dominant manufacturer whose cookies have gluten and more than 35 ingredients. It said that its gluten-free cookies, in comparison, have lesser ingredients and taste better, according to several influencers.

NuGo Nutrition, which has been in business since more than 15 years, said that it uses real dark chocolate for its protein bars.

Some of its products include NuGo Dark bars, NuGo Slim bars, NuGo Protein Cookies, NuGo Stronger protein bars, NuGo Family bar, NuGo Organic protein bars and others.


Image: Gluten-Free, Paleo and Non-GMO NuGo Egg White Protein Bars. Photo: courtesy of Business Wire.