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NHL, Hershey Canada Sign Three Year Partnership Deal

FBR Staff Writer Published 09 March 2010

Hershey Canada and the National Hockey League (NHL) has entered into a new three year partnership in Canada. The new multi-year partnership will begin with a consumer promotion to support the 2011 Bridgestone NHL Winter Classic.

On account of this new partnership, the company has unveiled Chocolate Stanley Cup, a milk chocolate replica of the Stanley Cup. The company said that it is made of around 150 pounds of milk chocolate.

The company said that it will develop new consumer programs around the new partnership featuring the brands such as: Hershey’s, Oh Henry!, Reese, Twizzlers and Ice Breakers. Hershey Canada official designations in Canada will include: Official Chocolate & Candy of the NHL, Official Confectionery Partner of the Bridgestone NHL Winter Classic, Official Confectionery Partner of the Stanley Cup Playoffs, Official Confectionery Partner of the NHL All-Star Game.

Hershey Canada is a wholly owned subsidiary of Hershey Company that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada. The company's brands include Chipits, Eat-more, Glosette, Hershey's, Jolly rancher, Oh Henry!, Reese, and Twizzlers.

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