NexCen Brands To Expand Franchised Concepts To Middle East
NexCen Brands, a strategic brand management company, has signed an agreement with existing master developer, DRH Group, for the development of four Marble Slab Creamery stores in Egypt, over a period of five years.
According to the agreement, DRH will also handle the development of ten Great American Cookies stores in Saudi Arabia and three Great American Cookies stores in Kuwait over a 10-year period.
Under separate franchise agreements, the developer currently operates Marble Slab Creamery stores in the UAE, Bahrain and Kuwait and a Great American Cookies store in Bahrain.
Kenneth Hall, CEO of NexCen Brands, said: “We are thrilled to announce this commitment by a proven developer to open Marble Slab Creamery in Egypt, our first franchised brand in that country, and open additional Great American Cookies franchised stores in the Middle East. We continue to make progress in our strategic plan for franchise growth in international markets.”
Chris Dull, president of NexCen Franchise Management, the franchising subsidiary of NexCen Brands, said: “DRH Group, BVI has been a valued partner for the last five years and has contributed to the growing international presence of our franchised brands in the Middle East.
We look forward to building on our partnership with them and our other franchisees and developers to offer our great products to consumers around the world.”
Marble Slab Creamery is a purveyor of hand-mixed ice cream and founder of the frozen slab technique. The ice cream maker's mix-ins include fruits, nuts, candies and cookies that can be blended into all ice cream flavors.
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