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Nestlé's new Milkybar to have 30% less sugar

FBR Staff Writer Published 28 March 2018

Nestlé has unveiled Milkybar Wowsomes, which the company claims are the first chocolate bars in the world to use sugar reduction technology.

The chocolate uses Nestlé’s new structured sugar to reduce sugar by 30%, compared to other bars.

Milkybar Wowsomes will be first launched in stores in the UK and Ireland in the coming weeks to address the increasing demand of parents for healthier treats for their children.

The Switzerland-based food and beverage giant said that Milkybar Wowsomes is low in sugar content as it is made up of only natural ingredients and is free from any sweeteners.

Milk is the primary ingredient of Nestlé Milkybar Wowsomes chocolate bar which also contains crispy oat cereal, a source of fiber.

Nestlé has claimed that the sugar reduction in its new chocolate bar is due to the scientific breakthrough it announced in 2016.

The company’s researchers modified the structure of sugar using only natural ingredients and created an aerated, porous sugar that dissolves more rapidly in the mouth. Nestlé said: “This allows someone to perceive the same sweetness as before while consuming less sugar.”

It said that its teams in Switzerland, the UK and the Czech Republic took a little over a year to apply the structured sugar innovation into a new product. Milkybar is a natural fit for the structured sugar, said Nestlé.

The company is now looking to apply the sugar technology used in Milkybar Wowsomes to other chocolate brands with an objective to cut down sugar content naturally without compromising on taste.

Nestlé said that it has been looking to reduce sugar across its products since 2000. In its first public announcement, the company said that it will reduce sugar content in a variety of products by 10% between 2014 and 2016.

Currently, the company has committed to further reduce the sugars by an additional 5% by 2020.

Earlier this month, Nestlé claimed to have achieved a 7.4% sugar reduction across its Nestlé UK & Ireland confectionery portfolio. The company said that it had reduced more than 2.6 billion teaspoons and over 60 billion calories its UK and Irish products in the last three years.

Image: The new Nestlé Milkybar Wowsomes is claimed to have 30% less sugar than comparable chocolate bars. Photo: courtesy of Nestlé.