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Nestle to launch four finger KitKat ruby chocolate in UK

FBR Staff Writer Published 11 April 2018

Nestlé is introducing a Ruby chocolate version of its KitKat brand in the UK, following its launch in Japan and Korea earlier this year.

Made with Ruby cocoa beans, KitKat Ruby is the fourth flavor in the KitKat range after dark, milk and white versions.

The new KitKat bar will be available exclusively in Tesco supermarkets across the UK from next week onwards.

KitKat Ruby will be a crispy four-finger wafer bar coated with Ruby chocolate, which gives it a natural pink color.

The new chocolate bar, which tastes sweet and sour, is claimed to have its berry-fruitiness taste derived naturally from the Ruby cocoa beans, without the need of inducing any artificial flavor or color.

 Nestle Japan introduced the new product as KitKat Chocolatory Sublime Ruby, which is exclusively sold at KitKat Chocolatory boutiques.

Nestlé UK confectionery business marketing director Alex Gonnella said: “After the extremely successful launch of KitKat Chocolatory Sublime Ruby in Japan and South Korea, this is the first time the Ruby chocolate will be available in an iconic four finger format and we are sure that the Ruby chocolate KitKat will be a great hit in the UK.

“Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate.”

The ruby chocolate used in KitKat Ruby, named as Sublime Ruby, was developed by Switzerland-based chocolatier Barry Callebaut.

Barry Callebaut chief innovation, quality and sustainability officer Pablo Perversi said: “I am very pleased to see the result of our partnership with Nestlé — the iconic four-finger KitKat made with our Ruby chocolate. Consumers across the world will be intrigued by the unique taste of this crispy delight!”

Nestlé plans to launch KitKat Ruby across Europe and the Americas after the roll out in the UK.

Image: Nestlé’s KitKat Ruby four-finger chocolate wafer bar. Photo: courtesy of Nestlé.