Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Drinks | Retail | Videos
Processed Foods
Return to: FBR Home | Processed Foods | Confectionery | News Listing

Nestle Crunch unveils new dark chocolate line of products

Published 27 April 2018

Nestlé’s Crunch has unveiled a new dark chocolate line of the products that will feature the Crunch Dark and Buncha Crunch Dark.

Bringing together the mouthwatering combination of scrumptious crisped rice, now with rich dark chocolate, NESTLÉ CRUNCH Dark has fans and consumers alike enjoying in an unmistakable CRUNCH chocolate.

Featuring 100% real dark chocolate, NESTLÉ CRUNCH Dark is now available in a single bar package (MSRP: $1.09/1.5 oz.). Packed with bite-sized bursts of crunch, BUNCHA CRUNCH Dark is available in a resealable stand-up bag (MSRP: $3.79/8 oz.) and snackable concession box (MSRP: $1.06/3.2 oz.).

All NESTLÉ CRUNCH Dark products are available at retailers nationwide and feature no artificial flavors or colors and are permanent new additions to the NESTLÉ CRUNCH family.

NESTLÉ CRUNCH brand marketing associate Kira Gaines said: “With dark chocolate seeing a 10% three-year compound annual growth rate from 2013 to 20151, we know that consumers want to see more options when choosing their favorite candy.

“We developed NESTLÉ CRUNCH Dark and BUNCHA CRUNCH Dark to fill that need and have seen outstanding reaction from fans and digital influencers who have been some of the first to try it.”

To help launch this delicious new product, NESTLÉ CRUNCH is collaborating with Candytopia, the pop-up candy utopia, to offer samples of its Dark products during the installation’s limited run starting April 27, 2018 through July 4th, 2018.

The brainchild of candy stylist Jackie Sorkin and business partners Zac Hartog and John Goodman, Candytopia offers candy lovers the chance to live out their wildest confectionery fantasies in the heart of Los Angeles, located at Santa Monica Place.

John Goodman said: “Bringing NESTLÉ CRUNCH Dark to Candytopia is a great way to bring a full sensory experience to our guests.

“Not only will they be seeing their favorite candies presented in ways they’ve never imagined but they’ll get the chance to taste a remix of one of the most classic bars out there, NESTLÉ CRUNCH.”

Source: Company Press Release.