NBA, Taco Bell Pair Up For Marketing Partnership
Partnership expands the current relationship between NBA and Yum! Brands
The National Basketball Association (NBA) has announced multiyear marketing partnership with Taco Bell. Taco Bell has become the official quick service restaurant of the NBA.
As part of this multiyear marketing partnership Taco Bell will reach the fan bases of the NBA, Women’s National Basketball Association and NBA development league through a wide array of assets, including marquee league events, television and online exposure and NBA–themed promotions in its nearly 5,600 restaurants nationwide.
This partnership is an expansion of the current international relationship between the NBA and Yum! Brands, through an international partnership with KFC.
Throughout the partnership, Taco Bell will conduct national NBA-themed promotions and will have a significant presence on NBA national game telecasts on ABC, ESPN and TNT. Taco Bell will receive comprehensive television and online advertising exposure through NBA, WNBA, and NBA D-League media platforms, and will also launch NBA-themed creative advertising.
Beginning at NBA all-star 2010, Taco Bell will be the title partner of the Taco Bell Skills Challenge. In addition, Taco Bell will become an associate partner of NBA Jam Session presented by adidas.
David Ovens, chief marketing officer of Taco Bell, said: “The NBA represents an incredible opportunity for Taco Bell, one that fits perfectly with our ‘Think outside the Bun’ marketing strategy and whose fans are a natural fit with our core customer. As with our other sports partners, we respect the fabric of the game and look to integrate ourselves in a natural and respectful way.”
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