Mrs. Fields Famous Brands Reveals Expansion Plans
New stores to open in Bahrain, Kuwait, Greece, Saudi Arabia
Mrs. Fields Famous Brands, based in Salt Lake City, Utah, includes franchisors Mrs. Fields Cookies and TCBY. It has revealed expansion plans both domestically and abroad.
The cookie and frozen yogurt companies continue to strengthen both franchise categories and are strengthening their footprints both within the US and on a global level. Rob Streett has been brought on to lead domestic development for the two brands focusing on non-traditional opportunities. Streett was SVP non-traditional development for Quiznos, and has also worked with Cold Stone Creamery and Starbucks.
On an international level, TCBY and Mrs. Fields have revealed that after a five-year hold on international development they are partnering with new master franchisees. Co-CEO Michael Ward is spearheading this endeavour and has signed agreements for both TCBY and Mrs. Fields in over five new countries. New stores are expected to open in Bahrain, Kuwait, Greece, and Saudi Arabia.
Michael Ward, Co-CEO of Fields Famous Brands, said: “We have two great brands that are loved by consumers worldwide. We are poised for rapid expansion in our traditional markets and, with the addition of Rob’s background and skills, we are now resourced to drive growth at unprecedented levels in our non-traditional markets as well. Within the next 12 months, we expect to be reaching our customers from hundreds of new points of distribution.”
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