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Mondelez opens new technical hub in Singapore

FBR Staff Writer Published 06 February 2018

Confectionery and snacking firm Mondelēz International has opened a new global technical center in Singapore, as part of a $65m investment program to support its growth strategy.

The new facility located in Jurong will focus on innovation and development of new products and technologies for some of the company’s brands like Clorets, Cadbury Dairy Milk chocolate, Oreo biscuits, Halls, The Natural Confectionery, Stride, Trident and Dentyne gum.

The company is opening nine fully equipped and technologically advanced research, development, quality and innovation (RDQI) hubs globally to streamline processes and accelerate its growth and innovation.  .

The Singapore technical center will bring together 75 scientists, developers, engineers, analytical chemists and other specialists from different parts of the world.

It will feature a pilot facility, a packaging creative studio along with a variety of labs to facilitate technical research.

Mondelez said that the team at the new facility will closely work with more than 35 sites in the group’s manufacturing network across Asia Pacific, Middle East and Africa (AMEA) on product innovations.

Mondelez International EVP and AMEA president Maurizio Brusadelli said: “Singapore’s fantastic infrastructure, thriving RDQI ecosystem and the collaborative approach of government organizations makes it a perfect place for innovation.

“This is one of the many reasons why we have made Singapore the home of our AMEA region.”

The Singapore facility joins five other technical centers of the company located in the US, Brazil, the UK and Poland that are already in full operation. 

Mondelez said that it is redesigning its technical centers across India, Mexico and China which are scheduled to open in 2018 and 2019.

Mondelez International research, development, quality and innovation executive vice president Rob Hargrove said: “Through our advantaged Technical Centers, we’re focusing our investment in research, equipment and capabilities, driving innovation to support our growth strategy, margin and quality platforms. 

“As consumers’ preferences and lifestyles continue to evolve, innovation is core to achieving that mission. These hubs will improve speed, efficiency and effectiveness, while increased scale will enable us to more quickly meet consumer needs.”

Image: Opening ceremony of Mondelez’s new technical hub in Singapore. Photo: courtesy of Mondelez International, Inc.