Meat House Begins Franchise Development Program Throughout US

The Meat House has commenced a full-scale, franchise development program to expedite the company's market penetration. The company has opened new stores in three different markets across the US and continues to procure franchise development agreements.

The company offers a line of various butchered meats and also proprietary marinades, fine cheeses, fresh produce, artisan breads, prepared side dishes and other gourmet foods. The company opened franchise locations in California, New York, and North Carolina in February, with more stores slated to open this Spring in North Carolina, Massachusetts, Connecticut and Texas.

In addition, the company has territory agreements in place for around 125 stores in 11 states, with another 100 stores in six other states currently under consideration. Within the next year, the company hopes that the demand for its franchise model will lift the brand's annual revenue from $18m to over $100m.

Justin Rosberg, one of the founding partners, and who opened the first store in Portsmouth, New Hampshire, said: We are incredibly excited to officially share the announcement of our franchise program to all current and future customers, supporters and business partners. Since founding The Meat House in 2003, our team has focused on growing and establishing our brand at a steady pace in order to maintain our focus on quality, consistency and hospitality.

“Over the past several years, however, we have witnessed a considerable interest in our brand and business model and recognized that now is the perfect time to expand our business through a franchise area development program.

The Meat House said that its area development program maintains stringent requirements for the selection of partners, and demands multi-unit franchise commitments. Area developers are required to open a minimum of four to eight stores in a period of four years. The company has also entered into several large-scale agreements, for between 12-35 stores, with experienced multi-unit operators.

Tom Brown, chief business development officer of The Meat House, said: The Meat House is dedicated to maintaining scalable growth with brand integrity and business excellence. With that in mind, we will only enter into franchise agreements with completely committed, seasoned entrepreneurs and operators with demonstrated track records of success in restaurant operations or multi-unit franchise development.

Apart from the store requirements, all area developers are required to carry a minimum financial net worth of $1.5m and a liquidity of $500,000.

However, the company said that it will offer support through all phases of business operations including, site selection, talent sourcing, product purchasing and marketing, despite the fact that franchisees should be prepared to supply and manage a significant amount of infrastructure and resources in order to fulfill their commitments.