McDonald's Global Comparable Sales Increase In February
McDonald's has reported that its global comparable sales increased 4.8% in February. In the US, it increased 0.6%, in Europe it increased by 5.4% and in Asia/Pacific, Middle East and Africa it was up by 10.5%.
The company said that US comparable sales increased in February supported by consumer demand for core favorites, including an Olympic-themed Chicken McNugget promotion, the Breakfast Dollar Menu and McCafe beverages.
In Europe, comparable sales rose fueled by France, the UK and many other markets. Across Europe, performance benefited from core and seasonal products that offer value at all price tiers of the menu, the company said.
In Asia/Pacific, Middle East and Africa (APMEA), comparable sales rose 10.5% for February, fueled by Japan, China and Australia markets.
Systemwide sales rose 11.2%, or 6.4% in constant currencies, for the month.
Jim Skinner, chief executive officer of McDonald's, said: Our worldwide results for February show that we're satisfying the needs of our customers around the world by giving them more choice and variety, unbeatable value and the convenience they're looking for given today's busy lifestyles.”
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