Mars commits to sustainable cocoa production
To use Rainforest Alliance certified cocoa in its Galaxy Chocolate beginning in 2010
Confectionery firm Mars has announced that it will certify its entire cocoa supply as being produced in a sustainable manner, by 2020.
Mars and the Rainforest Alliance, an international not-for-profit organization, have announced a multi-year, multi-country collaboration. By 2020, the goal of the collaboration is to achieve Rainforest Alliance certification of 100,000 metric tonnes of cocoa annually for use in Mars products, a significant portion of Mars total cocoa requirements.
As part of the Mars global strategy to secure its supply of cocoa and improve the livelihood of farmers, Mars will be using Rainforest Alliance certified cocoa in its Galaxy Chocolate, sold in the UK and Ireland, beginning in 2010.
Cocoa certification with Rainforest Alliance is the next phase of a long term relationship. Rainforest Alliance and Mars have been sharing ideas and expertise since The First International Workshop on Sustainable Cocoa Farming in 1998.
Paul Michaels, CEO and president of Mars, said: As a leader in the pursuit of a sustainable global cocoa industry, Mars in line with its Five Principles, is working towards developing and advancing sustainable cocoa farming systems for the millions of small holder farmers involved with cocoa production. Our commitment to sustainability is serious and long-term, and this announcement is a major step towards our global commitment to purchase only cocoa that is certified as being produced in a sustainable manner.
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