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Mars Chocolate North America unveils new TWIX Dark

Published 18 July 2017

Mars Chocolate North America has announced the launch of new varieties of its TWIX brand.

TWIX Dark, TWIX White and TWIX Peanut Butter varieties will all be joining original caramel TWIX on store shelves by the end of 2017, providing an answer to any urge for a sweet and indulgent treat.

New TWIX Dark features the beloved crunchy shortbread cookie covered in golden caramel enrobed in rich dark chocolate and is currently making its way into stores across the country. 

TWIX White, which was previously an exclusive seasonal offering, will be back on shelves to stay starting this November. TWIX White features the classic cookie covered in golden caramel and enrobed in a rich white chocolate. 

Mars will also bring back a fan favorite, TWIX Peanut Butter, which will be hitting stores in September. TWIX Peanut Butter is a combination of a crisp crunchy cookie and a layer of creamy peanut butter topped with milk chocolate.  This wide range of flavors will give all chocolate fans a distinct TWIX product to choose from and are worth searching for.

"The dark chocolate, peanut butter and white chocolate categories are some of the largest and fastest growing partitions in our industry," said Allison Miazga-Bedrick, TWIX Brand Director, Mars Chocolate North America. "We not only wanted to give TWIX fans more flavor options to choose from, but all chocolate lovers more ways to enjoy our product."

While the new TWIX flavors will eventually be available to enjoy across the country, fans may have to do a little searching to find their favorite flavors in 2017.



Source: Company Press Release