Krispy Kreme Collaborates With KDN
Published:29-October-2009
By Staff Reporter
To develop its 20 franchise retail stores in Thailand
Krispy Kreme Doughnut has entered into an agreement with KDN for the development of 20 franchise Krispy Kreme retail shops in Thailand, over the next five years.
Jeff Welch, president of Krispy Kreme international, said: "With KDN Company Limited, we have found a franchise partner in Thailand with a true passion for the Krispy Kreme brand and our world famous products. We believe that their unique and sound understanding of the Thai consumer, combined with their years of successful business experience across a variety of consumer industries, is a strong asset for them as they establish the Krispy Kreme brand in Thailand."
Ausanee Mahagitsiri, chief executive officer of KDN, said: "We are excited to introduce to the Thai people a premium doughnut and the one-of-a-kind experience that is associated with the Krispy Kreme brand. Krispy Kreme is very popular in Japan, South Korea and the Philippines, and we expect Krispy Kreme to be well received in Thailand as the Thai people are very fond of sweets, and believe in the concept of sharing and generosity. We are pleased to enter into a franchise relationship with Krispy Kreme."
