Johnny Rockets To Franchise Fourteen Restaurants
Published:18-August-2009
By Staff Reporter
Restaurants including those in Upstate New York, Indianapolis and the Chicagoland area
American restaurant chain Johnny Rockets has announced that it is augmenting efforts by offering about fourteen existing restaurants for franchising, including those in Upstate New York, Indianapolis and the Chicagoland area.
The company said that it is expanding across the globe by focusing on domestic and international franchise sales and support.
Reportedly, the company will market turnkey restaurants with existing facilities, brand recognition and customer bases to entrepreneurs and investors who may not otherwise be able to or want to open a restaurant from scratch.
The company said that by transitioning these restaurants to franchised operations, it expects to demonstrate its commitments to growing the company, supporting franchise operations and maintaining a brand leadership position in the fast casual dining segment.
Lee Sanders, CEO of Johnny Rockets, said: "We are focusing on the growth of our Franchise business and creating programs that will increase value for our Franchise Partners. To maximize our effectiveness, we are redirecting our capital, human resources and operating expertise from the day-to-day operations of more than forty Corporate-owned restaurants to creating integrated marketing programs and strengthening our infrastructure for existing and future Franchises.
"Of course, we understand the necessity for keeping in touch with our guests needs and maintaining R & D capabilities for new products, promotions and hardware, so we fully intend to maintain ownership of our core restaurants, including the original Melrose location, in Los Angeles."
Dave Eberle, senior vice president of franchise sales for Johnny Rockets,said: "These established locations represent yet another option for potential Franchisees to own a Johnny Rockets business. They make our simple operating plan even more appealing by providing the infrastructure necessary to own and operate a successful restaurant."
