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Johnny Rockets Expands In Central Mexico

FBR Staff Writer Published 17 March 2010

Johnny Rockets, a US based restaurant chain, has opened new restaurant in Zapopan, Jalisco, in Central Mexico, as part of its plans for international expansion. The company said that the Guadalajara location is the first Johnny Rockets opening from Mexican entrepreneurs Juan Carlos Camarena and Jose Manuel Villaneuva, who are expanding operations throughout Central Mexico.

Last year, Camarena and Villaneuva entered into an agreement to open restaurants in Jalisco and Nayarit. The company said that this full-service restaurant will feature items like American Fries, hamburgers and hand-dipped shakes.

Carlos Camarena, co-owner of new Johnny Rockets franchise, said: “Since officially opening at the end of last year, the community has embraced Johnny Rockets’ authentic menu and fun, with visits from local rock bands, professional athletes and everyday shoppers looking for an All-American meal. We look forward to providing a slice of Americana for locals and tourists for years to come.”

Steve Devine, senior vice president of international development for Johnny Rockets, said: We believe the success of our brand in Mexican markets will serve as a springboard to new Franchise opportunities throughout Central and South America, as well.

“There is no doubt that our business model and philosophy translates seamlessly to cultures around the world and we're excited to introduce our version of all the fun, food and friendliness America has to offer, globally.

Since Johnny Rockets first opened in Mexico City, in 1993, the international restaurant chain has set up locations in airports and coastal resort destinations and several openings planned in Mexico throughout the next two years. Johnny Rockets restaurant's menu includes hamburgers, sandwiches, hand-dipped shakes and malts.

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