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JB Foods launches audio campaign to enhance customer service delivery

FBR Staff Writer Published 05 May 2016

Scottish independent catering wholesalers JB Foods is aiming to boost its customer service offering through an investment in on-hold marketing.

JB Foods employed audio branding specialist PH Media Group to create a series of bespoke voice and music messages, designed to keep callers engaged and entertained whenever they are put on hold, transferred or ring up outside of office hours.

Deployed over the telephone, these messages are used to communicate key details about the company's latest promotions to help increase product awareness while ensuring the caller experience best reflects the overall image of their quality brand.

"For us, audio branding is about more than generating enquiries - it's about portraying the professionalism of our company," said Phiona Boyd, Office Manager at JB Foods.

"On-hold marketing is an excellent system that effectively reaches your end user. Our callers always pick up on new content and they have the reassurance that their call hasn't been cut off."

Established for more than 50 years, JB Foods is an independent, family-run organisation who pride themselves on their high standards of customer service.

"Forcing a caller to wait on-hold with only monotonous beeps or silence for company can leave a customer feeling unappreciated which can prove detrimental," said Mark Williamson, Sales and Marketing Director at PH Media Group.

"By employing on-hold marketing, JB Foods can be sure they are doing all they can to provide a professional caller experience while helping to boost the number of inbound enquiries.

"We're delighted to be able to help."

Source: Company Press Release