Jamba Sells Multi-Unit Restaurant As Part Of Broader Refranchising Strategy
Published:01-July-2009
By Staff Reporter
Existing franchise operators in Oregon purchase nine jamba juice restaurants
Jamba, a California-based Juice company, has announced the sale of nine restaurants as part of its ongoing strategic refranchising program on May 28, 2009. The overall refranchising initiative is expected to involve about 150 Company-owned restaurant locations primarily outside of California.
The company has reportedly completed the sale of nine restaurants in Oregon to The Cinnamon Bums Inc (TCBI). An existing Jamba Juice franchisee currently operates nine other Jamba Juice restaurants in the Northwest region.
John Whittaker, a Principal of TCBI, said: “We are always looking for the right opportunities to expand our restaurant portfolio. We felt the program offered by Jamba, with their dedicated training and support for franchisees, their brand strength, and their commitment to growth, was the right concept in which to further our investment.
Thibault de Chatellus, SVP of Global Franchise and Development, Jamba, said: “John and Steve are multi-franchise operators with over fifty years of restaurant experience between them and we are very pleased to have the opportunity to expand our relationship with such committed and successful business operators. The sale of these restaurants will further consolidate our presence in the market and position our brand for greater growth.”
James White, President and CEO, Jamba said: “The sale of the Arizona restaurants to an existing franchisee in March and now these restaurants in Oregon to current franchisees John and Steve, is outstanding news. It is a testament to the strength of the Jamba Juice brand that our existing franchise operators are seeking expansion opportunities with us when they have so many other alternatives in which to invest their capital.”
