Jamba Juice Rolls Out Four New Salad Offerings

Jamba Juice has launched four new salads such as Southwestern Grilled Chicken and Ginger Soy Grilled Chicken entree salads, and Snappy Sesame Noodle and Mediterranean Medley Pasta side salads.

The new salads will be launching in over 300 Jamba Juice locations across key markets over the next several weeks.

The company claims that Zesty Southwestern Grilled Chicken and Ginger Soy Grilled Chicken entree salads provide a good source of protein and Vitamin C. The Snappy Sesame Noodle and Mediterranean Medley Pasta side salads also provide a good source of protein and Vitamin A and C.

The company further claims that the new salads contain no high fructose corn syrup, zero gram trans fat, no artificial flavors, and no artificial preservatives.

Over the course of the next several weeks Jamba intends to rollout several enhancements to their food portfolio including the expansion of their Grab-n-Go offerings across more markets and the reintroduction of California Flatbreads as a meal offering. The company is also focusing on several sales driving initiatives that include week-day specials similar to its $1 mid-week oatmeal promotion.

In 2009, Jamba Juice revealed their intention to build a complementary, 'better-for-you' retail food offering across all day-parts. This transformation of Jamba Juice started with the launch of hot oatmeal and continued throughout 2009 with the launch of Grab-n-Go wraps, salads, and sandwiches, California Flatbreads and Fruit Tea Infusions food and beverage offerings.

Currently, Jamba Juice has some component of food in over 377 locations and recently launched its Hot Blends beverages in 342 stores with more launching through April of 2010.