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Jack in the Box Rolls Out New French Fries

FBR Staff Writer Published 07 March 2010

Jack in the Box has started rolling out its new French fries this month, which are available at participating restaurants in three sizes such as small, regular and large, priced at $1.39, $1.79 and $1.99, respectively.

Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box, said: “Fewer menu items generate more polarizing opinions than French fries. We’ve received a lot of feedback from consumers on what they like most about French fries, with flavor, texture and crispness at the top of the list.

“So we created our new French fries with a crispier outside texture that enhances the potato flavor and helps them retain their temperature.”

Jack in the Box, is a restaurant company based in San Diego, which operates and franchises restaurants, with around 2,200 locations in 18 states.

Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill, in fast-casual dining, with around than 500 restaurants in 42 states and the District of Columbia.

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