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Chocolate firm Hu Products secures investment from Sonoma Brands and others

FBR Staff Writer Published 16 May 2018

Hu Products (Hu Chocolate), a maker of organic, paleo and vegan chocolate, has raised an undisclosed amount of Series A funding.

The lead investor was Sonoma Brands, a food & beverage products incubator and venture fund led by Jon Sebastiani.

Other investors who took part in Hu Chocolate’s funding round include Mark Hyman, Tim Ferriss, Nelson Peltz, and Peter Attia.

Hu Chocolate is vegan, paleo, soy-free, refined sugar-free chocolate range that is currently sold across several thousand stores and retails across the US in the range of $4.99-$6.99.

According to the company, its chocolate brand has dark chocolate at its core and uses organic cacao, to craft a vegan, non-GMO, gluten-free product that doesn’t contain any refined sugar or additives.

Sonoma Brands founder Jon Sebastiani said: “Providing unique experiences with 100% vegan products, Hu Chocolate is a true category disrupter in the vegan/paleo world, showcasing ingredient integrity and culinary influence that resonates deeply with our team.

“We believe that Hu will change brand standards across a variety of product verticals by delivering its rigorous ingredient integrity and transparency, and we’re excited to be a part of that future and the Hu story.”

Hu Chocolate was founded in the paleo-inspired restaurant Hu Kitchen in New York. The chocolate maker said that it will now speed up its global expansion to grow in the health-conscious snacking segment.

Hu Chocolate chairman and co-founder Jason Karp said: “We are thrilled to have found a strategic partner in Sonoma Brands. We look forward to what this relationship will help us accomplish as we move to advance our distribution and exposure in the coming months.

“With the support of Sonoma Brands, along with several other highly strategic investors, we will accelerate the conversation around the need for more vegan, paleo and unprocessed foods and bolster our platform as a mission-driven health and wellness business.”


Image: Hu Chocolate has dark chocolate at its core. Photo: courtesy of dan/Freedigitalphotos.net.