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Home Market Foods acquires Perfect Fuel

Published 10 March 2017

Meat-based food manufacturer Home Market Foods has acquired nutrition brand Perfect Fuel, which produces the Perfect Fuel Dark Chocolate Energy Bites.

In 2011, Perfect Fuel Co-founders, Nicolas Warren and Miles Masci, launched their active lifestyle snack brand based on the delicious and healthful properties of the world's #1 superfood, chocolate.

Single serving, nutrient-dense, simple ingredients are the focus that drove the successful national distribution to active-nutrition consumers demanding more clean and transparent products.

The Perfect Fuel combines a natural boost inside chocolate that is something other than sugar.

Nicolas said: "The future we see is natural and healthy, and convenience wins.

"We're pretty excited to see Perfect Fuel contribute to that future."

Perfect Fuel's innovative contribution to active nutrition was highlighted in Inc Magazine and Supermarket News where it was compared to Quest Nutrition's protein chips.

This acquisition represents Home Market Foods' entrance into the quickly growing functional food market, which has doubled over the past four years. Home Market Foods aims to be a leader in this market by providing convenient, organic nutrition and on-the-go energy under the Perfect Fuel brand.

Perfect Fuel is available in Chia, Espresso, and Ginseng varieties.

For over 50 years, Home Market Foods has provided superior quality food products -- from beginnings as a purveyor of fresh meats, to their current position as a leading producer of fully cooked meat-based prepared foods for both retail and foodservice customers. 

Home Market Foods' portfolio is led by the Cooked Perfect and RollerBites brands.  Headquartered in Norwood, Massachusetts, the Company is focused on continually investing in people and technology to bring the highest quality products to their consumers.



Source: Company Press Release