Himalaya Forays Into Nutraceutical Market
Himalaya has entered domestic market of Nutraceuticals and dietary supplements with INR40bn by launching nutritional supplements under brand name 1 Daily in NCR Delhi market in the first phase which will be available in over-the-counter in all retail chains and chemist shops in the capital region.
The company said that it has tied up with US based Global Reliance for technical collaborations and has launched four products under the brand name '1 Daily' in accordance with the international standards.
The company has launched separate supplements for men and women keeping in view their distict anatomy and physiological requirements. It plans to launch its products in other metro cities in a phased manner. The products would be launched in Bangalore and Hyderabad in next week and in Mumbai and Pune by the end of March 2010.
The company claims that these nutritional supplements are rich in calcium, magnesium, iron & Vitamin A,B&E while the nutritional supplements for women are rich in Zinc, Lycopene, Selenium, Vitamin E & C.
Man Mohan Malik, chairman of Himalya International, said: India's nutritional supplement market is expected to cross Rs 25,000 crore by 2020 due to changed lifestyle and growing awareness about nutritional supplements among middle class. We expect sales of around INR100 crore in the segment by 2013-14.
Related Insight
Suppliers Directory
Processed Foods Bakery & Cereals Confectionary Pasta & Noodles Savory Snacks Sweets & Desserts
Condiments & Ingredients Ingredients Oil & Fats Sauces & Spreads Soups
Chilled & Deli Food
Special Foods Baby Food Health Foods
Food Technology Process & Production IT & Software Packaging Sustainability
Marketing & Regulatory Regulatory & Food Safety Supply Chain Retail
Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.