Heinz Introduces New Ketchup Pack; Cuts Down Sodium Content Across Core Product Line

H J Heinz (Heinz) has introduced new Dip & Squeeze, a dual-function ketchup package for the foodservice industry. The company claims that the new package design holds three times as much ketchup as the traditional packet and gives consumers two ways to consume the ketchup: either peel back the lid for dipping, or tear off the tip to squeeze onto food.

Heinz also is extending its range of products available in retail to include Simply Heinz Tomato Ketchup, which is made with sugar, instead of high fructose corn sweetener. The product will be available in 32oz and 15oz ketchup bottles beginning in March. This new addition extends Heinz Ketchup’s range of lifestyle products, which also includes Organic Ketchup, Hot & Spicy Ketchup, No Salt Added Ketchup and Reduced Sugar Ketchup.

William Johnson, chairman, president and CEO of Heinz, said: “For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup.

“Heinz Ketchup’s Dip & Squeeze product is just the latest milestone in our long history of packaging innovation. From the first plastic ketchup bottle to Top-Down and Fridge Door Fit, Heinz continues to lead the industry in ketchup packaging innovation.”

Dave Ciesinski, vice president of Heinz Ketchup, said: “Americans love Heinz Ketchup, and now the Dip & Squeeze product makes it easier and more fun for them to enjoy it on-the-go. From dipping nuggets and fries to squeezing ketchup on hamburgers or eggs, the Heinz Dip & Squeeze product gives consumers more flexibility, so they can have fun and enjoy eating Heinz Ketchup on whatever and wherever they want.”

In addition, the company, in an effort to reduce sodium intake, said it will reduce sodium by 15% in its core line of ketchup beginning this summer.

Idamarie Laquatra, director of global nutrition at Heinz, said: “As the largest producer of ketchup in the US, Heinz is dedicated to meeting the growing consumer demand for better-for-you products, particularly with lower sodium. Heinz Ketchup is proud to provide consumers with lower sodium ketchup with the great taste that Americans expect.”