General Mills reformulates Rice Chex cereal

The company maintained that even after reformulation the cereal's flavor remains the same. It also said that it has taken the requisite steps to prevent cross contamination during production and tested the new formula based on proposed FDA standards. Rice Chex cereal calls out its gluten-free status on new packaging that will be available soon on store shelves throughout the US, the company added. Rohan Thakur, Chex cereal marketing manager, said: "General Mills and Chex recognize the growing consumer demand for gluten-free products and we're pleased to make Rice Chex, a classic American breakfast offering, available to more people. We are also proud to partner with Celiac Disease Foundation to further generate awareness for celiac disease."