General Mills Introduces New Yoplait Greek Yogurt
General Mills has introduced New Yoplait Greek yogurt, which is available in four flavors namely Strawberry, Blueberry, Honey Vanilla and Plain. This new yogurt is available throughout the US for a suggested retail price of $1.19 per 6 oz cup.
The company claims that each 6oz yogurt is packed with 12 grams of protein, has zero grams of fat, comes with vitamins A and D and is a source of calcium.
Yoplait is supporting its new Greek yogurt with a marketing campaign, including advertorials featuring Izabella Miko in US Weekly and OK! Magazine, public relations, traditional and social media initiatives and targeted sampling events and FSI promotions.
Priscilla Zee, marketing associate for Yoplait Greek, said: We are thrilled to introduce Yoplait Greek yogurt. Our goal is to provide healthy choices for women with the great taste that Yoplait yogurt lovers deserve.
We're especially excited to team up with Izabella Miko to spread the word about ways women can experience Greek culture and nourish their inner goddess.
Related Insight
Suppliers Directory
Processed Foods Bakery & Cereals Confectionary Pasta & Noodles Savory Snacks Sweets & Desserts
Condiments & Ingredients Ingredients Oil & Fats Sauces & Spreads Soups
Chilled & Deli Food
Special Foods Baby Food Health Foods
Food Technology Process & Production IT & Software Packaging Sustainability
Marketing & Regulatory Regulatory & Food Safety Supply Chain Retail
Dairy Products Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Reports Buy online from $449
Comments may be moderated for spam, obscenities or defamation.