Freshii Set To Expand In Eastern Europe
Published:22-October-2009
By Staff Reporter
Salad Room to transform into Freshii
The founder of Salad Room Andreas Kotal, has signed a master franchise agreement with Freshii to convert the restaurant to Freshii and expand the Freshii brand throughout Eastern Europe, reported QSRMagazine.
Kotal says: "I was originally inspired to open Salad Room in part from watching Freshii open in Toronto. Salad Room has been received very well by customers in Vienna, Austria and we are proud of the business we built. Recently we have researched and found a tremendous opportunity to expand Salad Room throughout Eastern Europe, but as I continued to travel to Toronto and continued to see Freshii evolve and thrive, I started to wonder how we would compare in the same market.”
"What came of these discussions is that I am now converting my existing Salad Room operation into a Freshii and then master franchising Freshii throughout Eastern Europe and we are indeed proceeding as partners," he continues.
Matthew Corrin, CEO of Freshii, says: "I was in Europe last week and [was] amazed how little organized competition there is in Europe compared to North America. We can't wait to start opening new Freshii restaurants throughout Europe."
