Free-range market will bear brunt of bird flu
As bird flu sweeps through western Europe, the UK government has conceded that it is now increasingly likely that deadly H5N1 form of the virus will arrive in the UK. While the disease casts an ever-lengthening shadow over many areas of the British food industry, it is the country's poultry farmers who are set to be most damaged by its arrival.
Not only are farmers and their poultry on the front line of the disease itself, but they would also be the ones most likely to be hit by the economic fallout of an avian influenza outbreak. In particular, the virus would devastate organic farmers should the disease forces them to keep poultry indoors, as it would result in them being unable to label their birds or eggs as 'free range' or 'organic'. The problem is whether or not people will still want to buy free-range eggs knowing that the one thing the chickens can't do is range freely. Or, indeed, at all, British farmer Paul Martin told the Daily Telegraph. However, it is not just free-range poultry farmers who are worried about their businesses. Those who already keep their birds indoors are also concerned, mainly about the knock-on effect on sales.
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