Epsilon To Support Direct Marketing Initiatives Of Kraft Foods
Kraft Foods, a US-based confectionery maker, will be supported by Epsilon, a marketing services firm, in developing consumer relationship marketing program.
The multi-year agreements that the agency signed with Kraft Foods support the company's North American consumer web brands, including KraftFoods.com, KraftCanada.com and ComidaKraft.com.
Epsilon's full-service marketing and technology teams will provide a range of marketing services to confectioner, including consumer address management, which encompasses change of address processing; marketing campaign management; business intelligence, reporting and analytics capabilities; permission-based email marketing services; and secure application and web services access to Kraft Foods' consumer database.
The agency claims that its marketing technology, analytics and modeling expertise will enable Kraft Foods to achieve a holistic view of its consumers, enabling it to better understand consumer preferences and to develop customized and new communication strategies across multiple consumer touch points, including print, web, call center and other channels.
Bryan Kennedy, president of Epsilon, said: We are thrilled to be working with Kraft Foods and supporting their iconic brands. With a history of providing premium food and beverages to consumers worldwide, the company will benefit from Epsilon's technology and resources to nurture their consumer relationships and grow their business.
As a leader in the marketing technology space, we have experience developing strategic marketing and database solutions for our clients that measurably drive sales, enhance brand affinity and strengthen consumer relationships.
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