Domino's launches mobile ordering

Following the introduction of the new service, customers with web-enabled cell phones can place their order at nearly 2,500 of Domino's 5,128 US stores on mobile.dominos.com. Designed for the small screen of a cell phone, mobile.dominos.com features a streamlined interface for optimal speed. It also automatically adapts to the size of any cell phone screen, no matter what service carrier customers use. Once on the site, customers can enter their Domino's online ordering username and password and all orders saved on the system will carry over to their mobile device, including any coupons associated with the order, making re-ordering easier. Rob Weisberg, vice president of precision and print marketing of the company, said: "With so many people living life on-the-go, Domino's mobile ordering delivers even more convenience for our customers' busy lifestyles. With the addition of yet another order-taking channel, Domino's is thrilled to lead the market with this breakthrough technology that continues to change the way people think about ordering pizza."