Dean Foods Expands Oak Farms Brand Presence In Houton
Dean Foods has started converting its Schepps dairy product line to the Oak Farms brand in the Houston area. The company said that this move allows it to expand local brand presence Of Oak Farms. Oak Farms accounts for around 75% of Dean Foods' white milk in South Texas.
The company claims that Oak Farms brand products will have the same quality and taste as Schepps brand and that the product is already being produced in the same facility in the same way. The company also said that Schepps isn't completely leaving the marketplace, as some foodservice customers will still receive Schepps products.
Rick Zuroweste, chief marketing officer of Dean Foods', said: Moving to one brand allows us to apply a more focused marketing approach and bring even greater quality and value to consumers. We're giving the Oak Farms logo and packaging a facelift, which is accompanied by a compelling new advertising message that highlights the great taste and quality of the company's products.
Bill Murphy, general manager of Oak Farms, Houston, said: We are proud of our Oak Farms products and we know having a single brand in the Houston area is the right thing to do for our consumers, our retail customers and our company. We love doing business in Houston and look forward to growing our business here.
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