CKE Opens New Carl’s Jr Restaurant In Indonesia
CKE Restaurants, an operator of Carl Jr and Hardee's restaurants in the US, has opened its first Carl’s Jr restaurant in Jakarta, Indonesia. This marks the first of at least 25 Carl’s Jr restaurants to be opened in Indonesia over the next six years.
At present, CKE Restaurants operates Carl’s Jr restaurants in China, Singapore, Malaysia, Russia, Mexico and American Samoa and is actively seeking to expand its presence throughout China and Southeast Asia.
The 25-restaurant development deal in Indonesia is part of CKE Restaurants’ strategic plan to accelerate franchise development throughout Asia. CKE has signed a development agreement with the Mesa Asia Pacific Trading Services Company to open 25 additional Carl’s Jr restaurants in Vietnam over the next six years.
Andrew Puzder, CEO of CKE Restaurants, said: “We are very pleased to welcome PT Fortune Food International as a part of the CKE team. With our strong presence in the Southeast Asia region and the local talent of PT Fortune Food International, we are confident that we will have a bright future in the market.”
Chandra Firmanto, marketing director of PT Fortune Food International, said: “It is a great honor to bring Carl’s Jr. to the Indonesian market. Our premium products, excellent service standards, premium facility and premium location will deliver an ultimate dining experience to guests, and give us a competitive edge in the quick-service restaurant market.”
Currently, CKE franchises 346 international restaurants between both its Carl’s Jr and Hardee’s brands. The company has strategic development plans to double its International presence within the next five years.
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