CiCi's Pizza Plans For Expansion Into New Markets Across US
Published:28-July-2010
By Staff Reporter
CiCi's Pizza, a Texas-based buffet restaurant chain, has opened new restaurants in Wisconsin and New York in the past month and intends to continue to build operations in new and under-saturated markets. The chain has nearly 600 stores in 35 states.
CiCi's Pizza has targeted several key areas for growth, including the East Coast, California, Nevada, Arizona and Florida. In July, the restaurant company signed deals for eight new restaurant openings in New Jersey, Pennsylvania and Nevada.
The chain will open seven new stores by the end of September and continues to conduct franchise exposition. It recently opened New York's first CiCi's in DeWitt this month.
Jim Sheahan, vice president of franchise sales for CiCi's Pizza, said: "Using industry-best research practices, we've identified key markets across the country with the ideal demographic mix for CiCi's.
"We're actively recruiting high-quality franchisees in those markets with a combination of in-person Expos and an innovative online portal."
"Our recent openings have been phenomenal. Given that we've had two of our highest-volume openings ever this summer, we anticipate that our new restaurants will continue to see success. Our goal is to find top-notch franchisees across the United States to build even more momentum."
CiCi's Pizza, started in Plano, Texas, as a family-oriented restaurant offering pizza, pasta, salad and dessert buffet featuring up to 20 varieties of pizza for $5 and change.
