Chipotle Finalizes Location In London
Also looks for locations in Paris and Munich
Chipotle Mexican Grill, the US-based chain of burrito restaurants has secured its first London location and is going to finalize design and building plans. The restaurant, which is located at 114-116 Charing Cross Road, is the company's first location in Europe and is scheduled to open in April 2010.
The company said that it is primarily looking for growth in the US during 2010, though it continues to look for additional sites in London. The company has also started to look for locations in Paris and Munich, but has not identified specific sites or released timelines for expansion into these markets.
The landlord for Chipotle’s first London restaurant is London-based Estates & Agency Holdings. The company is working with local brokerage firms in London, Paris and Munich to help identify potential locations as it looks for additional sites.
Steve Ells, founder, chairman and co-chief executive officer of Chipotle, said: “We are very encouraged by the prospects for Chipotle in the UK. London has become an important food city over the years, especially because of the awareness of and desire for things like locally sourced, seasonal, and artisanal ingredients. We believe Londoners will appreciate our efforts to serve food that is raised right and in a way that is so accessible.”
Mr Ells added, “In many ways, the food culture in Europe matches our priorities much more closely than in the US. I think we’ll be able to source beautiful ingredients from local and sustainable sources from the time we open in the UK, and establish sustainable supply chains elsewhere as we look at other European markets.”
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