Campbell Launches New Package For Pace Salsas
Campbell Soup Company has redesigned the packaging of its Pace salsa container for club store channel. The new package moves from a single 64-ounce polypropylene jug to a new 38-ounce polyethylene terephthalate jar that will be sold as a 'dog bone' double pack.
The new package is a multi-layer, hot-fill PET jar with vacuum absorption system of Graham Packaging. The company claims that barrier technology used in the jar has the capability to maintain the product freshness up to 18 months.
Donald McMillan, a packaging specialist for Campbell, said: The new package size really is more convenient for our customers and a way for us to provide them with even better value. The barrier protects the quality of our product in an economical fashion and helps us with inventory flexibility. It was also important to maintain the visual traits that make a Pace jar recognizable to our customers.
Paul Bailie, vice president and business manager of food packaging for Graham Packaging, said: The new container replicates the iconic hourglass shape and clarity of the classic Pace glass jar, but gives consumers the advantages of PET plastic—a jar that's shatterproof and easy to grip, handle and store. And the switch from the polypropylene jug to PET makes for greater ease of recycling.
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