Bruegger's To Give New Look To Bakeries
Bruegger's Bagels, the 295-unit bakery chain, will introduce its new bakery prototype, with an updated look. The company said that it will renovate hundreds of bakeries at a total cost of more than $10m over the next three years.
The company said that the first prototypes will be completed in Charlotte, Cincinnati, Milwaukee, Minneapolis and Pittsburgh by April 30, and intends to complete 50 remodels in 2010. The bagel maker believes that the new design further spotlights its New York-style bagels.
The new design was developed by WD Partners, a Columbus-based design and development firm. The new prototypes will feature a brick and stone hearth in the bagel display area and guests can watch bagels being kettle-boiled and baked in the traditional style. The ordering station is inspired from European bakeries, with a range of baked goods, including desserts and breads.
The new bakery will also offer espresso, a new addition to the bakery's menu, along with a self-service coffee bar with coffee options that change seasonally, including Fair Trade Certified blends.
Jim Greco, CEO of Bruegger's Bagels, said: This design represents the future of our bakeries. Our guests have given us so much over the years, we're happy to give them a new way to enjoy Bruegger's.
“To show our appreciation to the community, we'll also launch a fundraiser for the local children's hospitals in conjunction with the grand re-openings.
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