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Beyond Meat to bring plant-based burgers to six continents

FBR Staff Writer Published 10 May 2018

Beyond Meat, a California-based plant-based meat producer, has unveiled plans to introduce its plant-based burgers in over 50 countries, across six continents, this summer.

The food start-up said that it will partner with major distribution and food service partners to expand the global footprint of The Beyond Burger.

In this connection, Beyond Meat has reached agreements with a select group of distributors to foray into countries such as Canada, Mexico, Germany, rest of Europe, Australia, Chile, Israel, Korea, South Africa, UAE and Taiwan.

Beyond Meat founder and CEO Ethan Brown said: “Reflecting rapid demand growth in the United States and sustained interest from international markets, we’ve taken steps to significantly increase our production capacity.

“These additions make it possible for us to support international launches, building upon the successful 2017 introduction of the Beyond Burger in Hong Kong.”

Made completely from plants, without GMOs, soy, or gluten, The Beyond Burger is claimed to look, cook and taste like ground beef from cows. Beyond Meat said that its meat-alternative burger contains more protein than a beef burger while having less saturated and total fat.

Introduced in 2016, The Beyond Burger is available in more than 27,000 grocery stores and restaurants across the US.

Beyond Meat, which was founded in 2009, is backed by investors like Bill Gates, Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams and Tyson Foods among others.

In February, the plant-based meat purveyor said that it will construct a new 26,000ft² research and development (R&D) center at its headquarters in El Segundo in Los Angeles County.

With a capability of accommodating more than 100 employees, the new R&D center will host the company’s Manhattan Beach Project, an initiative aimed at bringing highly talented scientists, engineers, food technologists, chefs, and researchers under one roof to develop meat directly from plants.

Last month, Beyond Meat introduced its alternative pork sausage product Beyond Sausage at Whole Foods Market stores in the US.


Image: Beyond Meat to expand global presence this summer. Photo: courtesy of Business Wire.