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Ben & Jerry’s To Go Fair Trade Across Global Flavors Portfolio

FBR Staff Writer Published 17 February 2010

Ben & Jerry’s, a Vermont-based ice cream company, has committed to go completely Fair Trade across its complete line of flavors around the globe. All of its flavors globally, from Cherry Garcia to Chocolate Fudge Brownie, will be converted to Fair Trade Certified ingredients by the end of 2013.

According to the company, its commitment to Fair Trade practice means that every ingredient that can be sourced Fair Trade Certified, now or in the future, is Fair Trade Certified.

This, when implemented globally, entails working on transformation of across eleven different ingredients such as cocoa, banana, vanilla and other flavorings, fruits and nuts, and in addition, involves working with Fair Trade cooperatives that amount to a combined membership of around 27,000 farmers.

Rob Cameron, chief executive of Fairtrade Labelling Organizations International (FLO) said: “Tackling poverty and sustainable agriculture through trade may not be easy but it is always worth it, and Ben & Jerry’s has demonstrated real leadership in laying out this long-term ambition to engage with smallholders, who grow nuts, bananas, vanilla, cocoa and other Fair Trade-certified ingredients.

“Ben & Jerry’s, like all of us in the Fair Trade movement, believe that people can have fun standing up to injustice and campaigning against poverty while enjoying some of Ben & Jerry’s best-selling favorites like Phish Food and Chocolate Fudge Brownie, how cool is that.”

Jerry Greenfield, co-founder of Ben & Jerry's, said: “Fair Trade is about making sure people get their fair share of the pie. The whole concept of Fair Trade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.”